What has your digital experience delivered?
The 2027 budget conversation starts now. Most membership organisations don’t have an answer ready.
Only 27% of UK membership organisations have a formal digital strategy. The other 73% are about to set a budget without one.
Budget season is when digital experience gets asked to justify itself, and most teams don't have the evidence to hand. Not because the work wasn't good, but because nobody set the baseline or agreed what "worth it" would look like before the spend started. Meanwhile the decisions that determine whether a member renews, recommends or quietly drifts away are being made inside that digital experience every day, not once a year at renewal. The 2027 Membership DX Playbook is a working document for that conversation: what to confirm you've already got right, and what should be on your radar next.
Read the Playbook to discover:
- Six foundations worth confirming before the budget is set, each with a quick self-check you can run in an afternoon
- Three things to focus on in 2027: what AI is telling members about you, why churn is a digital problem, and the reason personalisation keeps failing
- How to build the internal case that unlocks digital investment
Six questions, three shifts, and the evidence to take into the room.
GET TO WORK WITH US _
Not sure which gap to close first?
Some gaps are worth closing before others. If the Playbook raised more questions than it answered, that’s the conversation worth having.