One Source,
Every Touchpoint 

One Source, Every Touchpoint:
The AI-Orchestrated Customer Journey

In this session at JoyConf26, Christoph Bordeck, Lead AI Architect at MSQ DX, walks through the anatomy of an AI-orchestrated customer journey — designed from zero. Storyblok CMS as the structured backbone, Storyblok FlowMotion as the orchestration layer, a brand-compliance check on every generated asset, and humans deciding where it matters.

Expect hard numbers, one stubborn metaphor involving a tractor, and a concrete blueprint you can take back to your own stack on Monday.

JoyConf26 | Wednesday, 28 October 2026 | 16:20–16:40 | Kongress-Saal, Rheingoldhalle Mainz

 

 

The speaker

The person behind the blueprint

Christoph Bordeck – Lead AI Architect, MSQ DX

Christoph combines strategic creativity with technological innovation – and bridges the gap between brand concepts and their automated implementation. Working with premium brands like Porsche and Bosch, he has learned that the difference between a joyful journey and a fragmented one is never the model. It's the structure underneath.

One Source, Every Touchpoint.

A practical framework for customer handovers, accountable receiving teams and a measurable contribution from AI. Written by Christoph Bordeck, Lead AI Architect at MSQ DX.

Get your copy: fill in the short form below and we'll send the whitepaper straight to your inbox.